Kongregate Launches New Art and Music Section

Source: here.

SAN FRANCISCO--(BUSINESS WIRE)--Kongregate, the leading indie game site where seven million gamers log 13 million hours of gameplay each month, today announced the launch of Kongregate Collabs. An extension of Kongregate’s already thriving creative community, Kongregate Collabs (short for collaborations) offers a venue and tools that let game artists and musicians link up with programmers to collaborate on creating games.

“Over 15,000 games have been uploaded on Kongregate by our users, which is a huge out-pouring of individual expression. However, we feel that there are tens of thousands of gamers who would love to be involved in game creation by using their talents in art and music to contribute to the process,” noted Jim Greer, CEO and co-founder of Kongregate. “Kongregate Collabs will be a great place for indie developers to meet and collaborate with artists and musicians in an environment specifically designed for self-expression and the creation of great games to be shared with millions of Kongregate players.”

The launch of Kongregate Collabs is sponsored by ongoing promotional partner Scion, the hip auto brand delivering personalizable cars to trendsetting youth. As part of its second eight-week promotion with Kongregate, running through July 31, Scion will be the sole sponsor of Kongregate Collabs, including Scion’s Artistic Intersection, a contest that will recognize and award weekly prizes to winning participants who upload the best entries. Winners will be determined by ratings from Kongregate players. Anyone can post their game art and music to get feedback, interaction and collaboration from the Kongregate community.

“In its second major sponsorship with Kongregate, Scion has been able to directly engage with Kongregate’s audience of males age 18 to 24 in a very tangible, authentic way,” said Lee Uniacke, Kongregate’s chief revenue officer. “The essence of Scion’s brand is self-expression, and we’ve created a unique and effective way for them to bring that to life for our users.”

“With Kongregate, we’ve found a synergistic way to connect with a community of creative youth that has similar values to the Scion customer,” stated Adrian Si, Scion interactive marketing manager. “Promotions of this kind allow us to interact with individuals who embrace customization while highlighting our brand values.”

For more information on Kongregate Collabs and the Artistic Intersection Contest, visit http://www.kongregate.com/collabs.